PORTFOLIO

PORTFOLIO

PORTFOLIO

DIGITAL MARKETING | RIZKI FATMALA

I'm a passionate Digital Marketing career switcher who has experience in sales and procurement.

I enjoy exploring and staying up-to-date with the latest digital trends and am excited to create innovative marketing campaigns that enhance brand recognition and customer experience.

My ultimate goal is to spread happiness through my work and create memorable experiences for customers. I am highly motivated to continue learning and improving my craft.

Jan - Apr 2023

Sep 2011 - Jul 2015

Jun 2018 -Jan 2023

Mar 2016 - Jun 2018

Assistant Marketing

Tsuchiya Indonesia

See Credentials

Find my resume HERE

Google Analytics Certification

Google Digital Academy

See Credentials

Google Ads Search Certification

Google Digital Academy

See Credentials

Email Marketing Certification

Hubspot Academy

See Credentials

Social Media Organic & Ads

Analytics & Reporting

SEO & SEM

Design & Landing Page

CRM

Notable Projects

DIGITAL MARKETING | RIZKI FATMALA

Mbrebes Mili Food (Aug 14 - Sep 3rd 2023)

Objective :

• Generate Purchase on Shopee CPAS
  

My Scope :

• Build and develop campaign strategies
  
• Create core audiences
• Analyze performance weekly and create weekly reporting
• Implement optimization

Result :

• Increase purchases 6 times during the campaign period
  
• Generate potential purchases with an increase of around 90% in add-to-cart action
• Reach around 70% of new audiences to increase awareness on the Mbrebes Mili Shopee account
  

Tools :

RevoFit Catering (Feb 20 - 24, 2023)

Objective :

• Generate Leads
  

My Scope :

• Brainstorm campaign structure
  
• Create core audience
• Content brief for design team
• Day-to-day optimization
  

Result :

• Generate an average lead growth of 37.5% within a 5-day campaign
  
• Decrease CPL (cost per lead) by around 91% throughout the campaign
• Average CVR (conversion rate) during campaign period is 10,1%

See Meta Ads Deck

Dilondriin Surabaya (Mar 6 - 10, 2023)

Objective :

• Generate Leads

My Scope :

• Optimize Landing Page and personalize slug
  
• Ensure ads tracking conversion works properly
  
• Update and ensure Google Tag Manager to Landing Page and Thank You Page
  
• Update Trigger Form Submission
  
• Check day-to-day ads account and support optimization
  

Result :

• Generate an average lead growth of 75% within a 5-day campaign
  
• Decrease CPL (cost per lead) by around 90% during the entire campaign
• Average CVR (conversion rate) is 5.93%

Tools :

See Google Ads Deck

RevoFit Catering

Objective :

• Create customer lifecycle journey
  
• Content creation (Email & Push Notification)

My Scope :

• Analyze customer lifecycle journey
  
• Create customer engagement strategy across lifecycle
  
• Create campaign Ideas
  
• Create mock up emails for drip campaign and automated campaign
  
• Create mock up push notifications
  

Result :

• Customer Lifecycle Journey
  
• Email campaign and push notification

Tools :

See Whimsical Link

See CRM Deck

Google Merchandise Store

Performance Report (Feb 6 - 11, 2023)

See Looker Studio Dasboard

"A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand."

Tom Peters